I help food and lifestyle brands nail their story, voice and messaging, so people get it, love it, buy it and tell everyone about it.

My words and ideas have helped loads of businesses go from smallish to biggish, which has been ruddy lovely.

And I get to team up with brand consultancies and independent designers to create identities from scratch. Which is fun.

Tap below for a nosey.

Box of Clipper Tea, Snore & Peace flavor, chamomile, lemon balm, and lavender organic infusion, 20 tea bags, 30 grams, with a dark blue background and moon and stars illustration.
Cover of a cookbook titled 'The Great British Farmhouse Cookbook' by Sarah Mayor, featuring illustrations of daisies, carrots, grapes, and cows on the front.
Colorful packaging of Tyrrell's English crisps with different flavors, including sea salt & cider vinegar, mature cheddar & chive, and lightly sea salted, with a black and white photo of elderly people holding beer and cheese at a tasting event, and
A young girl with curly blonde hair sitting on a beige sofa with two guinea pigs, one brown and one white, in a cozy living room. There are blue flowers in the foreground and a white cabinet with more blue flowers in the background. The image contain
Five boxes of Dorset Cereals muesli in different flavors, including blackberry cherry, blueberry cranberry, toasted fruit, nuts, and seeds, and toasted flakes with raisins and brazils, all with colorful packaging and small transparent windows.
Boxes of Charlie Bigham's Sweet & Sour Chicken meal in three colors: orange, green, and blue, stacked on a wooden surface with illustration of a couple having dinner on the top box.
A humorous poem about a daughter's new habit of licking the cake bowl, with a wooden spoon cartoon character on the lower left and Mrs. Grimble's gluten-free bakery logo on the bottom right, on a light wooden background.
A chocolate brownie cake topped with chocolate shavings and curls, with promotional text about GÜ chocolate puddings and a website link.
Event poster for WOMAD 2017 music festival at Charlton Park, featuring vibrant pink and pastel colors with large, overlapping text that reads "REAL MUSIC KNOWS NO BORDERS".
Night scene of Balans Soho Society restaurant and bar with people sitting outside and pedestrians riding bikes in front, black and white photograph.
Carton of organic mango puree with oat fiber and seeds featuring a mango illustration, positioned against a tropical fruit background
Chesil Smokery
Blue package of Kallo sea salt and balsamic wholegrain low-fat rice cakes with illustrations of seagulls and a globe with a sailboat on it.
Hand-drawn illustration with large text saying 'FISH AND FRIED' above a purple food truck labeled 'FRED FISHMONGER' with a cartoon fish, a chef's hat, and a seagull.
Illustration of a woman holding two bowls of food, with the text 'Abra-ca-Debora, the supper conjure-upper.'
A circular food package labeled 'La famiglia RANA', featuring spinach and ricotta with chopped not blanched on the top, and fresh tortelloni at the bottom. The package also has phrases like 'live life generously' and 'terrific in 2 minutes'.
Tracklements lid with strapline
Center package of Tiba Tempeh, surrounded by chili peppers, a wooden spoon with red spice, a small bowl of red sauce, and other food items on a rustic blue wooden surface.
Illustration of a blue bra with the words "Golden Balls" on one cup and "Sexy Knees" on the other, with the text "Get Personal with Cornishware" below.
Fresh watercress in clear plastic bag with blue labels indicating it's grown under spring water and contains vitamins, branded as Steve's Leaves.
/rave
Package of Forthglade dog food chicken flavor with butternut squash and vegetables, grain free, hypoallergenic, made with natural ingredients.

Some people I’ve bribed…

  • Rich Lawrence, Marketing Director, LEAP and Fish Said Fred

    “Creativity, flair and a total commitment to excellent results. Impossible not to recommend.”

    Rich Lawrence, Marketing Director, Fish Said Fred

  • Will Awdry, BBH, DDB, Ogilvy, D&AD

    “Your audience will lap up Lee’s every word and chase after your goods like demented vampire bats.”

    Will Awdry, BBH, DDB, Ogilvy, D&AD


  • Liz Cuff, Marketing Director, Tracklements

    “A delight to work with. Every idea was inspiring, thought-provoking and profoundly clever.”

    Liz Cuff, Marketing Director, Tracklements

  • Camilla Stephens, Founder, Higgidy

    “Thoughtful, humble and always listening – a true collaborator and an absolute pleasure to work with.”

    Camilla Stephens, Founder, Higgidy

  • David Webb, Brand Director, Rave Coffee

    My favourite copywriter in the world – bar none.

    David Webb, Brand Director, Rave Coffee